Adidas announced the latest addition to its growing miCoach digital fitness devices in a keynote address delivered by Paul Gaudio, general manager of digital sports at adidas, at the Wearable Technologies Conference 2014 in San Francisco.

FIT SMART, designed for athletes of all levels, is a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.

Tracking your heart rate is a new thing for the latest generation of fitness trackers, and it allows devices like the Adidas miCoach Fit Smart to get a better handle on the efficacy of your workout than before. But it also means the tracker tends to be bulkier has to fit more tightly to your wrist than a Nike FuelBand or Jawbone Up might.

FIT SMART stores up to 10 hours of workout data and syncs with the miCoach platform using Bluetooth Smart via the miCoach Train and Run app on the user’s mobile phone. From the app the user can customize wristband settings as well as access hundreds of free training plans created in partnership with the elite coaches at EXOS.

“We are always working closely with athletes to understand their needs and bring meaningful performance innovation that helps them be their best,” said Paul Gaudio, general manager of digital sports at adidas.

“FIT SMART is the next step in making elite level sports science and wearable technology available to every day athletes and people who are just looking to look and feel better.”

Gaudio continued,

“We believe FIT SMART is more than a credible and effective training tool. It is also a real difference maker for people looking to get active and stay active. It works because it measures what you do against the weekly goals and personalized training plans to turn your workout data into action and results.”

FIT SMART will retail for $199. The product will be released in late August.